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The missing piece of omnichannel retail: returns | Retailing Today

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
NOVEMBER 23, 2015 | BY ZEKE HAMDANI

It’s almost time to stop using the term omnichannel retail.

Modern customers have told retailers that they expect consistency across channels during their shopping journeys. That caused some disruption several years ago, but the market responded.

http://www.retailingtoday.com/article/missing-piece-omnichannel-retail-returns
 

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